The tech giant’s CEO, Tim Cook, is set to unveil his smartwatch this week at Apple’s Worldwide Developers Conference, according to sources.
The announcement is expected to be made during the event on Tuesday at the Apple Watch’s annual developer conference.
Cook, who has previously said he would “be thrilled” to wear the Applewatch’s hardware, is expected as keynote speaker to highlight how the wearable’s technology and AI will allow for new ways to improve everyday life.
“What’s really interesting about Apple Watch is that it’s actually not about hardware anymore,” Cook said in June.
“It’s about what you do with it.
And what you want to do with your Apple Watch.”
Apple has reportedly been working on a smartwatch that could be worn on the wrist, and a version of it is said to be due for a 2017 launch.
However, this is the first time that a product has been announced that could make use of the hardware’s capabilities.
Apple’s AI platform, Siri, is capable of performing tasks such as reading a text message or searching for a particular search term, and Apple Watch has been the company’s top seller of Apple hardware since launching in 2015.
Apple also has plans to release its own smartwatch, as well as a standalone app for the device.
“It’s all about making the best of the things that people already do,” Cook told Reuters earlier this year.
“I can’t wait to see how it all turns out.
I’m looking forward to being in that Apple Watch world.”
Apple currently sells around 8 million of its devices to consumers, and it is planning to add even more products to its lineup this year, with the company planning to introduce its first smartwatch in 2017.
The company’s upcoming smartwatch is expected at the conference on Tuesday, but it is unclear if Cook will reveal more details about the product.
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